Question:
The price of Abercrombie and fitch colognes are so expensive. How the heck can they charge so much.
E.g in canada, the price of ezra is $108 for a 100mL bottle. Basically the only thing that is not a nitch brand and very recognizable that is in that price range is terre D hermes at 115 or so. Their 50 mL are about 70 dollars. I hope its actually a au d toilette, because all these A and F have the term cologne and not au d toilette in their name meaning that if they ever produced a adT or perfume, you would be looking at 130-200 dollar pricing!!
Last I heard, Abercrombie and Fitch itself was not any more high end then polo, and less so than even lacoste in designer wear. But some how in the cologne world they jumped over armani, jpg, YSL, Zegna, Dior and etc to jump into hermes pricing. The worst thing is you can't get this stuff cheap even on ebay.
Why is it so expensive?
look at this, it ridiculous
http://www.abercrombie.ca/webapp/wcs...-1_12276_12203

Answer:
Because, they have to save money somewhere, using sweat shops in Malaysia isn't saving them enough money. OK, I'm not going to get self righteous, because many American brands are made in third world countries, not just A&F. I think it has to do with exclusivity. Kind of like how their jeans never go on sale, they know that it'll sell, they just need to keep the price high to do it.
- Rich

Answer:
'cause people are willing to pay it.

Answer:
Man, people have to realize that A and F is not designer. I don't see designer clothes when I see A and F. All I see is a Slightly better quality and more rugged Gap clothes with a damn moose on it.
If I saw an A and F fashion show, I would laugh at how ridiculous plain everyone was dressed.
I don't see why people are willing to pay the high price, they should realize they are getting ripped off right away when they realize that they are walking into a store that sells clothes a fifth of the price of real designer and are buying cologne that is more expensive than those said real designer.(not getting into a debate on real designer and their prices).

Answer:
One reason for the high costs might be that the glass/item/packaging are produced in the US. The men's Ezra states that the 'leather covering the glass is imported Italian leather and that the glass is handblown' or something to that effect.
Have you compared the new Eddie Bauer fragrance recently launched against the A&F line for quality, value, etc?
Oh, I meant to inquire if the fragrance is any good!?

Answer:
Dude!
They have to pay for all that lame advertising and those obnoxious loud stores somehow!

Answer:
The short answer is that enough people are willing to pay that price for it. How Abercrombie seems to have created that demand is interesting, however.
First, Abercrombie capitalizes on the adolescent need to be accepted and not stand out from the group. I have a teenage nephew who refuses to wear anything but Abercrombie and its sister company, Hollister. I believe that it is because he knows that those brands are acceptable at school.
Second, the people who choose Abercrombie are not shopping with their own money. My nephew could not afford to spend a hundred dollars or whatever Abercrombie jeans costs. The money comes from his father, and people are much less apt to hunt for a bargain when they are spending other people's money.
Finally, Abercrombie does put things on clearance -- during the week. On Friday, the prices go back up for the weekend. So, if you have to have something Abercrombie, check it out during the week.

Answer:
I agree the music is way too loud and I think it idiotic. Honestly, sometimes I feel like just dancing like a mad man in there, because when music is that loud there is no talking, all you can do is dance.
I know I would make an ass of myself, but I think I would make an ass out of the store just as much. Yeah I agree about the whole mom and dads money thing. Everyone in there just looks spoiled. Even the people that work there look spoiled. I can imagine everyone that works there saying man I am going to work at abercrombie and Fitch, I am so cool. But when they get home they are like, I have a crazy head ache.
When I go there, it looks like all the workers are unhappy and have headaches.

Answer:
I used to work there lol ...oh well

Answer:
Originally Posted by Advocate The short answer is that enough people are willing to pay that price for it. How Abercrombie seems to have created that demand is interesting, however.
First, Abercrombie capitalizes on the adolescent need to be accepted and not stand out from the group. I have a teenage nephew who refuses to wear anything but Abercrombie and its sister company, Hollister. I believe that it is because he knows that those brands are acceptable at school.
Second, the people who choose Abercrombie are not shopping with their own money. My nephew could not afford to spend a hundred dollars or whatever Abercrombie jeans costs. The money comes from his father, and people are much less apt to hunt for a bargain when they are spending other people's money.
Finally, Abercrombie does put things on clearance -- during the week. On Friday, the prices go back up for the weekend. So, if you have to have something Abercrombie, check it out during the week. Very true, I think you nailed it.