Question:
The Fragrance Foundation have announced the top ten finalists in each distribution category for the 2007 Fragrance of the Year FiFi Award More...

Answer:
Thank you so much for the news!
here are my picks:
NOUVEAU NICHE – WOMEN’S:

Armani Privé Cuir Amethyste (unisex) – Giorgio Armani ParfumsFleur de Narcisse 2006 – L’Artisan Parfumeur
Tom Ford Black Orchid – Tom Ford Beauty

NOUVEAU NICHE - MEN’S (Eleven finalists due to one tie):
Baldessarini Ambre – P&G Prestige Products, Inc.
Fou d’Absinthe – L’Artisan Parfumeur
Viktor & Rolf Antidote – L’Oréal USA
LUXE – WOMEN’S:

Donna Karan Gold Eau de Parfum – Donna Karan CosmeticsInsolence – Guerlain
Pure White Linen – Estée Lauder
LUXE – MEN’S:
Cannabis Santal Eau de Parfum – Fresh Inc.Polo Double Black – Ralph Lauren Fragrances
Terre d’Hermès – Hermès
POPULAR APPEAL – WOMEN’S (Five finalists in this category):
Bijan Black Women – Five Star Fragrance Company
Dianoche by Daisy Fuentes – BeautyBank Inc.

POPULAR APPEAL – MEN’S (Two finalists in this category):
Antonio Antonio Banderas – Puig Beauty USA, Inc.

PRIVATE LABEL/DIRECT SELL – WOMEN’S (Eleven finalists due to one tie):
Banana Republic Alabaster – Inter Parfums USA
Signature Collection Japanese Cherry Blossom EDT & Perfume Mist – Bath and Body WorksSignature Collection Sensual Amber EDT & Perfume Mist – Bath and Body Works
Thierry Mugler Interprets Perfume: The Story of a Murderer (unisex) – Clarins Fragrance Group

PRIVATE LABEL/DIRECT SELL – MEN’S (Five finalists in this category):
Banana Republic Black Walnut – Inter Parfums USA
Thierry Mugler Interprets Perfume: The Story of a Murderer (unisex) – Clarins Fragrance Group
there!
what are your picks?

Answer:
I don't know enough of the candidates to make an informed full list, and I believe the ignorant probably shouldn't vote.
One name on there amazed me - Antonio. True, it's under Popular Appeal, aka Mass Market. I like so many types of scents that usually even if I don't like something I can find some merit in it, or at least grasp the concept.
But with Antonio - wow, I sampled it 2 blocks from home, and fortunately I managed to get it washed off within about 5 minutes. It took the trendy concept of fresh scents and made it as cheap-smelling as possible.
After seeing previous FiFi winners, it does make you wonder if it's simply a matter of promotion, sort of like Miramax's onslaught of payola every Oscar season. Nonetheless, I'm sure there must be quality candidates in there as well.

Answer:
hmm. different definition of niche from the one in use here.

Answer:
Originally Posted by hirch_duckfinder hmm. different definition of niche from the one in use here. I'd like to join in here. Does anybody know how these categories are formed (which principles)? Never heard of "Luxe". Strange category if fragrances like Polo and Terre d'Hermès are united there...

Answer:
Lacoste essential in "Luxe" category?!

Answer:
just Terré d´Hermés i would vote...i like the votes (awards) on this site much better...thanks for everyone in here.

Answer:
Originally Posted by Cognoscento
One name on there amazed me - Antonio. True, it's under Popular Appeal, aka Mass Market. I like so many types of scents that usually even if I don't like something I can find some merit in it, or at least grasp the concept.
But with Antonio - wow, I sampled it 2 blocks from home, and fortunately I managed to get it washed off within about 5 minutes. It took the trendy concept of fresh scents and made it as cheap-smelling as possible.
Of the ones proposed as finalists, Antonio is the best one (IMHO).
I think it's not that bad, and also i think we all can name at least 20 more frags that came out this year that are cheaper smelling than Antonio.
BTW, bijan black is not too bad either, but i like the other one better.
So Antonio gets my vote.