Question:
P. Diddy is significant because he "found" Biggie Smalls. This was a little over ten years ago. Back then he did a fair amound of quality production (making beats), a bit of mediocre rapping, and made a lot of smart business deals. Now more than anything he is a successful business man, though he also puts out rap records. While he deserves some respect for some his accomplishments (more notably from earlier in his career), he is also somewhat despicable and somewhat of a sell-out because he has never been a skilled rapper and he is really rich. In being a good business man, he put out a well thought-out fragrance with good marketing. That fragrance was Unforgiveable. Like most of his business ventures, this one has netted him a lot of money.

Answer:
Yeah, Diddy is the richest man in Hip Hop. Seriously. Diddy was also suspected in the killing of Tupac. He was half responsible for the deaths of nine people at a concert when they got stampeded. He is known for being watered down and a sell out. Good for him, cause he's seriously got more money than me.
- Rich

Answer:
what is hippity hop? who is tupac shaker? did diddy invent cheese diddles? I read more closely above. so he inventy cheese puffy diddles and cheese biggies diddles that were small. I have no use for oxymoronic products.
and why are our posts on the first page of Basenotes? I pay for an intrusion of my piracy?

Answer:
Diddy is a rich man alright. One of my mentors founded Notorious Entertainment, and sold it to P. Diddy a few years later.

How come a superb scent like MI, originally made for King Faisal of Saudi Arabia, is now more associated with rappers like Diddy et al ?